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The Virgin Atlantic Experience Explained in Exec Digital
Everyone pledges allegiance to their favorite brands, but some brands give consumers an extra push with brand loyalty incentives.
SAN DIEGO, CA, April 16, 2011 /Publishing and Books PR News/ -- Everyone pledges allegiance to their favorite brands, but some brands give consumers an extra push with brand loyalty incentives. Sir Richard Branson's airline Virgin Atlantic is one of those brands, offering a Gold Card membership to its frequent flyers and the promise of an extra-luxurious airport stay and transatlantic flight. But the true experience of being a Gold Card holder can hardly be described unless you've had the pleasure yourself.
In Exec Digital's April issue, Founder and CEO Glen White discusses his first-hand experience with the Virgin Atlantic Gold Card brand loyalty program. From the posh Heathrow Clubhouse and a comfortable bed to rest your head during your flight, to the chance to make new friends over a glass of Grey Goose at the Virgin Atlantic in-flight bar, it's all here.
Just how strong is Virgin Atlantic's brand loyalty program, and is Virgin Atlantic a luxury airline worth flying without the perks of a Gold Card?
Read the full article here.
About Exec Digital
Exec Digital is a leading digital media source of news and content for C-level executives across the world. Exec Digital presents the latest trends in business and lifestyle. It focuses on business and industry-specific issues such as: Leadership; Technology; Professional Services; and Strategy. Exec Digital is the industry-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news.
Exec Digital is headquartered in Norwich, UK, with additional offices in Boston, Toronto, Mumbai, and San Diego, USA. For more information, contact +44 01603 217553 or visit http://www.execdigital.com.
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